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Why I think Kanye’s a brilliant marketer

Don’t get me wrong… what he did to Taylor Swift at the VMAs? Totally bad form. You just don’t do that to anyone, let alone a teenager who’s accepting her first award and is probably scared shitless to be there.

But here’s the thing… Kanye probably didn’t have a hope in hell of winning any of the awards he was up for… and it was for video, not even for the music, and his competition was pretty big. But at the end of the awards, who’s the one person everyone was talking about? Kanye.

And in six months, when people think back to the VMAs, they’re gonna be like… who was it Kanye interrupted while giving her speech? Oh, I don’t remember. But damn, Kanye’s a douche.

And, really, that’s probably his biggest goal from standing up there and crapping on that poor little girl. He wants people talking about him. And looking at blogs, twitter and forums after the fact? Kanye is the number one topic of conversation… even though he didn’t win anything. Even though there were much bigger stars and much bigger awards coming out of the event.

Because, honestly? Beyonce’s video was the best video ever? Really? I mean, I’ve never watched the whole video, I’ve actually never been a big fan of watching music videos – I’ve never even seen the one I’m in, for Pete’s sake – but from what I’ve seen, all she does is dance around in a little leotard, right? How is that the best video ever?

But what he was talking about? Not the point… Beyonce was just an easy excuse. The whole point? Look at Kanye.

So, douche move? Totally. Brilliant marketing move? Oh, hell yeah.

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